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Craft Beer: Why Is Everyone Into the Craze?

By Keg & Brew Surry Hills   /  

Craft Beer´s popularity has increased along the years making it popular in Australia and
Worldwide. “There’s never been a better time to be a beer drinker, but all this choice and all
these styles can be a little bewildering…”, quotes The Story of Craft Beer by Peter Brown.

The roots of Craft Beer reside in North America, in the late 1960s and 1970s when local craft
beer and brewers became popular. For instance, during the 80s and 90s craft, beer-drinking
was no longer a hobby: it became massive and it represents a huge business as well as a
movement nowadays.

a glass full of beer

 

Defining Craft Beer

For starters local, independent and experimental brewing process that does not care about
quantity but more about quality and new flavour profiles. Innovating with ingredients is the key
to create craft beer flavours that trap beer lovers! This is a great moment to be a craft beer
drinker as the movement is growing day by day.

Last year, the Brewers Association stated that more than 7,000 breweries were open and
functioning in the United States. “…Craft brewers currently employ an estimated 135,000 full-
time and part-time workers in a variety of roles including many manufacturing jobs, all of
which contribute significantly to the U.S. economy…”, states their report.

At Keg & Brew, we are fully into loving beer and supporting Australian craft beer and small
breweries. If you drink craft beer you are betting for quality as well as supporting the local
community. According to the Brewers Association, these are some of the concepts that define
Craft Beer:

  • Craft brewers are small brewers, they don´t care about producing huge amounts of beer
    styles
  • The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic
    styles with unique twists and develop new styles that have no precedent
  • Craft beer is generally made with traditional ingredients like malted barley; interesting
    and sometimes non-traditional ingredients are often added for distinctiveness
  • Craft brewers tend to be very involved in their communities through philanthropy,
    product donations, volunteerism and sponsorship of events
  •  Craft brewing companies have distinctive, individual approaches to connecting with their
    customers
  • Craft brewers maintain the integrity by what they brew and their general independence,
    free from a substantial interest by a non-craft brewer. “Less than 25% of the craft brewery is
    owned or controlled (or equivalent economic interest) by a beverage alcohol industry member
    that is not itself a craft brewer”, quotes the Brewer Association.

So, now that we know more about Craft Beer´s history, when it became so popular and what
defines it, let´s summarise some of the reasons you should go Craft:

1. More variety: independent brewers always bet for new varieties, there are a lot of types
that can be divided by region, method and ingredients. You will find pale ales, blonde ales,
dark ales, red ales and more styles

2. Innovative flavours and experiences: brewers bet on unusual ingredients such as earl grey
tea, lollies and even seawater in order to take the risk of developing amazing limited release
beers

3. More alcohol: from 5% to 10% alcohol content, usually. Massive beers will offer you only
around 3% of alcohol per bottle 

4. Craft Beers is cheaper

5. Ingredients: better and fresh as we produce is smaller

6. A season, a beer: craft beers work with seasonal ingredients, so their beers maintain a
natural quality standard!

7. Tasty: another benefit of producing small is that local craft brewers think carefully about
the taste of their beers

8. Healthier: small production means that the additions of preservatives are not necessary
as in massive breweries. The health benefits of craft beer are that it contains protein,
antioxidants and vitamin B! So, it is not risky to have a beer a day!

There are myths that say beer can lower your cholesterol levels, create good cholesterol
reducing the illnesses created by it such as cardiovascular disease, heart attacks and others.
This has not been proven to be true.

“… Some research on mice, however, has suggested that moderate consumption of beer can
reduce both cholesterols in the liver and cholesterol deposits in the aorta… The researchers in that study noted that some unidentified components in beer may change how lipoproteins are
metabolized and reduce the risk of heart disease. But what those components are and how
they work isn’t fully understood”, quotes a health study made by Health Line.

Therefore, moderate alcohol consumption is always advised.

9. Support the local economy: “Craft breweries are more concerned about eco-friendly
practices than making a huge amount of money. Also, each time you fill your keg or make use
of a reusable growler, you are helping to reduce waste…”, states a report made by the
Portugal Farm Experience.

Please notice that at the Keg & Brew we do not sell alcohol to any person under the age of 18.